People tend to underestimate their calorie intake. This is typically the case at fast food restaurants. However, people who ate at Subway were more likely to underestimate their calorie intake than those who ate at McDonald's, Burger King, KFC, Wendy's, and Dunkin' Donuts. This may due to a "health halo" effect provided by Subway's marketing.
Consumer Related Article:
Teens most guilty of underestimating calories in fast food, study reveals
Research Related Article:
BMJ 2013;346:f2907.
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